Striking Portraits of People Lying in Their Own Trash Show How We Get in Bed With Brands | Adweek Striking Portraits of People Lying in Their Own Trash Show How We Get in Bed With Brands | Adweek
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Striking Portraits of People Lying in Their Own Trash Show How We Get in Bed With Brands '7 Days of Garbage' is art with a message

Photographer Gregg Segal is fascinated by the trash we make. 

In his artist statement about this ongoing project, he explains, "'Seven Days of Garbage' is a series of portraits of friends, neighbors and other acquaintances with the garbage they accumulate in the course of a week. Subjects are photographed surrounded by their trash in a setting that is part nest, part archeological record. We’ve made our bed and in it we lie.”

“Of course, there were some people who edited their stuff. I said, ‘Is this really it?’ I think they didn’t want to include really foul stuff, so it was just packaging stuff without the foul garbage. Other people didn’t edit and there were some nasty things that made for a stronger image,” Segal said in an interview with Slate. 

This series is a beautifully executed, albeit sordid case study on what we consume, and the products we polish off and discard—a veritable brand graveyard. There's a truly poetic quality about these images; they really boil us down to the insatiably ravenous animals we are and the relationships we have with all of the crap we buy.

Via Slate.

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