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Jarrod Dicker is an entrepreneurial technology and media executive at the Washington Post. He is formerly the CEO of Po.et. Po.et is the platform for a new decentralized media economy on the blockchain. At its base, it is a shared, immutable, decentralized ledger for registering, licensing and attributing metadata about content creators’ portfolios of works. On top of this foundation, it is marketplaces and decentralized applications that use token-based reputation systems and the power of the network effect to crowdsource truth and attribution and reclaim value for content creators, publishers and advertisers alike.
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Click here to read about Jarrod Dicker in past Adweek editorial coverage.
The explosion of content and device ubiquity has only accelerated the growing awareness and value of audio to both listeners and advertisers. However, the ecosystem and listenership is fragmented and while some may build - yet another destination - for “ear-share”, Pandora is on a mission to build an end-to-end platform that helps marketers meet the listener, where they are. From advancements in voice and innovative formats to programmatic and measurement, hear how Pandora is helping brands answer not only “WHY AUDIO?” but more importantly “HOW AUDIO?” to make meaningful connections in an audio-first world.
Featuring
Claire Fanning, Vice President, Ad Innovation, Pandora
The rapid evolution that we've seen the podcasting arena undergo over the past five years has made it difficult to keep up with this burgeoning category, with previously valid concerns gaining new life as misconceptions. Chief among these myths is: podcasts can't be measured. Simply put, that myth has been busted. Join Adweek as they sit down with Stitcher's Paul Riismandel to chat about being on the front lines and providing advertisers with the metrics they need to prove ROI.
Featuring
Paul Riismandel, Senior Director of Marketing and Insights, MidRoll
At a time when amplifying new, different voices has never been more important and audience’s relationship with audio continues to develop, the practice of building sonic safe spaces for communities is vital for podcasting today. Podcasts can be an intimate experience for all to listen, but for Black voices in particular, it’s a specific opportunity to be heard and a unique platform for their stories to be centered. Go Off, Sis Podcast from Refinery29’s Unbothered celebrates the joy and confronts the hard truths of being a Black woman in America, providing a home for their voices to be heard, together in a safe space and format. From advancements in innovative storytelling to building a trusted collaboration with Target to develop these conversations, hear from Unbothered on how they’ve built an engaged sonic audience with a voice that speaks for themselves.
Featuring
Chelsea Sanders, VP, Brand Innovation and Strategic Partnerships, Refinery29’s Unbothered
Audio is an engaging, intimate space for listeners who are now tuning in more than ever before, specifically with spoken word audio. The share of time spent listening to spoken word audio in the U.S. has increased 30% in the past six years. Join NPR to examine this audio shift and learn more about how to connect with listeners in personal, powerful ways.
Featuring
Michael Smith, Chief Marketing Officer, NPR
Sarah Timmins, Associate Director of Ad Operations, NPR
Tom Webster, Senior Vice President, Edison Research
Behind every success, there’s a story. Your "go-to-Guy" for telling compelling narratives of resilient entrepreneurs and brands in podcasting is Guy Raz, Creator and Host of How I Built This and Wow In The World. Join Adweek senior editor Doug Zanger as he sits down with Guy to discuss what it takes to become an award-winning podcaster, shares best practices in storytelling and engaging your fanbase.
Featuring
Guy Raz, Creator and Host, How I Built This and Wow In The World
As important as self-care is, it can be challenging to consistently fit it into our hectic daily routines. Morgan Selzer, Head of Content, Expansion Channels at Headspace sits down with Adweek to help us understand why weaving the thought-provoking, inspirational meditation podcasts and digital content into your daily routine will put you in the right headspace.
Featuring
Morgan Selzer, Head of Content, Expansion Channels, Headspace