What are some of the common creative strategies that breakthrough brands are leveraging? To find out, Facebook's Creative Shop analyzed some of the most effective recent campaigns from around the world on our platforms. This creativity-focused, data-backed examination—part art and part science—revealed six key behaviors with measurable business impacts.

^Featuring

Catherine Oddenin, Measurement Solutions Marketing, Facebook

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

In our virtual environment amidst the economic, social and political landscape of 2020, our humanity matters more than ever. The interpersonal connections that unite us as an advertising community will be what make or break our industry as we know it. Join Adweek Executive Editor Stephanie Paterik and Taboola CEO Adam Singolda in this fireside chat to discuss how they've seen the ad community persevere and thrive, which companies and campaigns have inspired them, and what new innovations and trends they predict will last well beyond 2021.

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

The events of 2020 have made the conversation around brand safety more nuanced than ever before. When asked about this umbrella term, marketers, publishers, and their partners often have a different view of what brand safety means to their business. What all players do agree on is that there is work to be done to achieve the ideal balance of brand safety, suitability, and scale. Join us for a deep dive into the brand safety conversation as it stands today and predictions for where it’s headed.

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

In 2020, marketers had to take a more reactive role, quickly adapting to world events that shifted consumer behaviors. This panel brings together leading brands to reflect on what they learned from the past year, discuss their approach to Q4 and the holiday season, and share which new strategies from 2020 they’ll be taking with them into 2021 (is it here yet?).

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

Join Facebook in conversation with Wieden + Kennedy, Mercedes-Benz USA, GSK Pronamel as they discuss notable video trends and tactics of 2020, and future predictions for the year to come.

^Featuring

Mark Aikman, General Manager, Marketing & Digital Customer Experience, Mercedes-Benz USA

Kate Daggett, Head of Creative, North America, Facebook

Jason Milligan, US Head of Oral Health, GSK Consumer Healthcare

John “JP” Petty, III, Head of Social Strategy, Wieden + Kennedy

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.