The online marketplace has never seen a boom like that caused by the upheaval of the last four months. In May 2020, quarantined shoppers spent $82.5 billion in online purchases, up 77% year-over-year. In the middle of a recession, as brick-and- mortar businesses struggle to survive, those companies with robust ecommerce strategies have been presented with enormous opportunities, from retail giants such as Amazon and Walmart to small challenger brands built to navigate a virtual world. What can we learn from their successes and missteps?
As the world dreams of an eventual return to normal, retailers have to ask themselves, will retail ever revert to pre- Covid models? If not, what new tools, strategies and platforms will guide new and established as they adapt to the new normal?
Commerce Week, a live virtual summit from Adweek, will seek out answers to these questions and more by talking to the leaders and innovators who are creating the ecommerce marketplace of tomorrow.
Marketing pros take a deep dive into retail, media and data. Here we explore the increasingly important retail media networks like Roundel, Walmart Media, Kroger, CVS Media and others. These networks shed light on the data implications of digital shopping – and what it means to maximize your placement on the digital “shelf.”
How do you need to approach your creative and media to engage with digital shoppers? Advertisers can take a cue from direct-to-consumer brands that have mastered issues of creative variety and nimble messaging on social and retail media channels. So how do marketers use digital, social, video and even in-store channels to drive ecommerce demand?
