Marketing in 2020: Getting to a Data-Driven Mindset
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October
 
24
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2019
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7:00 PM

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2:00 PM

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2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

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2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

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DAY ONE

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About
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New research from Adweek and The Trade Desk suggests that marketers who embrace data driven advertising are more successful in proving ROI and more confident in their decisioning.

But such developing such a mindset can be overwhelming. Many of today’s marketers didn’t come up having to worry about data, analytics and real-time performance.


So how are savvy marketers embracing data to stand out? How can all marketers embrace a data-driven mindset to drive better outcomes and shares for their business? Join The Trade Desk and Adweek to find out.

Featured thought leaders.

Charlie Chappell

Head of Media and Communications Planning

JED DEDERICK

Senior Vice President, Client Development

Kari Marshall

Vice President, Media


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Top Marketers. Three Verticals. Planning for the Future.

MONDAY, JULY 20

Financial Services


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TUESDAY, JULY 21

 Beauty and Personal Care

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WEDNESDAY, JULY 22

 Food and Beverage

 

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The agenda.

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12:00-12:05pm EST

Adweek Opening Remarks

Adweek Chief Brand Officer Danny Wright kicks-off Adweek at Home.

Danny Wright

Chief Brand Officer, Adweek

3:00-3:05pm ET

Opening Remarks

Welcoming remarks and a look ahead at the upcoming program.


Danny Wright

Chief Brand Officer, Adweek



3:05-3:35PM ET

Panel Session

Join this panel discussion of brand marketers to learn embracing a data-driven mindset is good business.

Jed Dederick

Senior Vice President, Client Development, The Trade Desk

Charlie Chappell

Head of Media and Communications Planning, Hershey’s

Kari Marshall

Vice President Media, T-Mobile

3:35-3:50pm ET

Session Q&A

Details to be announced.



3:50-4:00PM ET

Closing Remarks

Final notes and thank you for joining us.


Danny Wright

Chief Brand Officer, Adweek

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Why attend?

Over 80% of attendees would recommend
NexTech to a colleague.

First off, I was surprised that NexTech 2019 was the inaugural conference ... I came out of the conference with a better understanding of the industry that I can apply in my current role. I also was able to network with potential business partners that can help with some of our business problems.

Global Digital Analytics and Optimization Strategy, Hyatt

Adweek NexTech provided top-notch speakers, and relevant and timely content in a cozy, friendly and warm environment. I learned a lot, was exposed to great companies and made really good connections. I definitely recommend attending for marketers who want to be at the forefront of the industry.

Director of Marketing, Moneytree

Overall, I thought it was a fantastic event and kudos to your team at Adweek not only for attracting such an all-star caliber roster of speakers, but also being so thoughtful and cognizant of stitching together a narrative for the conference over the 2 days.

Vice President, Business Development, IBM

Adweek NexTech is an interesting alternative to the existing conferences in market—exciting to see such a large and well-known publication embracing the technology aspect!

Head of Programmatic Advertising, Flipboard

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Don't miss out on this special Adweek Spotlight series.

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About Jarrod Dicker

Jarrod Dicker is an entrepreneurial technology and media executive at the Washington Post. He is formerly the CEO of Po.et. Po.et is the platform for a new decentralized media economy on the blockchain. At its base, it is a shared, immutable, decentralized ledger for registering, licensing and attributing metadata about content creators’ portfolios of works. On top of this foundation, it is marketplaces and decentralized applications that use token-based reputation systems and the power of the network effect to crowdsource truth and attribution and reclaim value for content creators, publishers and advertisers alike.

 

Featured Sessions 

Publishers Panel (Monday, July 27 at 2:45pm ET)


Follow Jarrod on Social

Twitter | LinkedIn


Click here to read  about Jarrod Dicker in past Adweek editorial coverage.

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

Financial Services Panel Discussion

Monday, July 20 | 12:05pm ET

For the first episode of Snapchat’s three-part series with Adweek we welcome leading marketers in the financial services space to discuss navigating monetary and purpose-driven concerns in a volatile economy. How can these financial brands address issues that are top of mind for consumers while assisting individuals in building financially savvy and purposeful futures? Join this discussion to learn key insights.

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

Beauty and Personal Care Panel Discussion

Tuesday, July 21 | 12:05pm ET

During the second episode of Snapchat’s three-part series with Adweek we welcome leading marketers in the CPG space, specifically beauty and personal care. As the Covid-19 crisis continues to seriously impact storefronts’ bottom lines and a demand for inclusivity and body positivity, how are beauty and personal care brands supporting consumers’ asks and needs now, while planning for the future? Join this discussion to learn key insights.

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

Food and Beverage Panel Discussion

Wednesday, July 22 | 4:05pm ET

In the final episode of Snapchat’s three-part series with Adweek we welcome leading CPG marketers, specifically from the food and beverage categories. With brands’ legacies and values coming into question, learn how marketers are addressing current trends, customer engagement and planning for a future that looks different from anything we’d have previously predicted. Join this discussion to learn key insights.

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

Identity and the Value Exchange of the Internet

Jeff Green and Dave Pickles, co-founders of The Trade Desk speak with Adweek’s programmatic editor Ronan Shields about the current state of identity on the open internet, how we got here, and how the industry must collaborate to develop new approaches that preserve and enhance the vital value exchange of internet content.

The Publisher Perspective

Joining Jeff and Dave are leaders from two of the industry’s most influential publishing platforms – Andrew Casale, President and CEO of Index Exchange, and Tom Kershaw, Chief Technology Officer of Magnite, moderated by Stuart Feil, VP, Branded Content, Adweek.


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