New research from Adweek and The Trade Desk suggests that marketers who embrace data driven advertising are more successful in proving ROI and more confident in their decisioning.
But such developing such a mindset can be overwhelming. Many of today’s marketers didn’t come up having to worry about data, analytics and real-time performance.
So how are savvy marketers embracing data to stand out? How can all marketers embrace a data-driven mindset to drive better outcomes and shares for their business? Join The Trade Desk and Adweek to find out.
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Jarrod Dicker is an entrepreneurial technology and media executive at the Washington Post. He is formerly the CEO of Po.et. Po.et is the platform for a new decentralized media economy on the blockchain. At its base, it is a shared, immutable, decentralized ledger for registering, licensing and attributing metadata about content creators’ portfolios of works. On top of this foundation, it is marketplaces and decentralized applications that use token-based reputation systems and the power of the network effect to crowdsource truth and attribution and reclaim value for content creators, publishers and advertisers alike.
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Click here to read about Jarrod Dicker in past Adweek editorial coverage.
For the first episode of Snapchat’s three-part series with Adweek we welcome leading marketers in the financial services space to discuss navigating monetary and purpose-driven concerns in a volatile economy. How can these financial brands address issues that are top of mind for consumers while assisting individuals in building financially savvy and purposeful futures? Join this discussion to learn key insights.
During the second episode of Snapchat’s three-part series with Adweek we welcome leading marketers in the CPG space, specifically beauty and personal care. As the Covid-19 crisis continues to seriously impact storefronts’ bottom lines and a demand for inclusivity and body positivity, how are beauty and personal care brands supporting consumers’ asks and needs now, while planning for the future? Join this discussion to learn key insights.
In the final episode of Snapchat’s three-part series with Adweek we welcome leading CPG marketers, specifically from the food and beverage categories. With brands’ legacies and values coming into question, learn how marketers are addressing current trends, customer engagement and planning for a future that looks different from anything we’d have previously predicted. Join this discussion to learn key insights.
Jeff Green and Dave Pickles, co-founders of The Trade Desk speak with Adweek’s programmatic editor Ronan Shields about the current state of identity on the open internet, how we got here, and how the industry must collaborate to develop new approaches that preserve and enhance the vital value exchange of internet content.