While 2020 was a tumultuous year, it was also transformative. Publishers, marketers and agencies dug deep, making bold moves to engage audiences with new storytelling strategies told in brand-safe spaces. Adweek and Taboola invite you to hear from content leaders and brand marketers on what they’ve learned this year and how that’s informing plans for 2021.
In 2020, marketers had to take a more reactive role, quickly adapting to world events that shifted consumer behaviors. This panel brings together leading brands to reflect on what they learned from the past year, discuss their approach to Q4 and the holiday season, and share which new strategies from 2020 they’ll be taking with them into 2021 (is it here yet?).
In our virtual environment amidst the economic, social and political landscape of 2020, our humanity matters more than ever. The interpersonal connections that unite us as an advertising community will be what make or break our industry as we know it. Join Adweek Executive Editor Lisa Granatstein and Taboola CEO Adam Singolda in this fireside chat to discuss how they've seen the ad community persevere and thrive, which companies and campaigns have inspired them, and what new innovations and trends they predict will last well beyond 2021.
The events of 2020 have made the conversation around brand safety more nuanced than ever before. When asked about this umbrella term, marketers, publishers, and their partners often have a different view of what brand safety means to their business. What all players do agree on is that there is work to be done to achieve the ideal balance of brand safety, suitability, and scale. Join us for a deep dive into the brand safety conversation as it stands today and predictions for where it’s headed.
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Jarrod Dicker is an entrepreneurial technology and media executive at the Washington Post. He is formerly the CEO of Po.et. Po.et is the platform for a new decentralized media economy on the blockchain. At its base, it is a shared, immutable, decentralized ledger for registering, licensing and attributing metadata about content creators’ portfolios of works. On top of this foundation, it is marketplaces and decentralized applications that use token-based reputation systems and the power of the network effect to crowdsource truth and attribution and reclaim value for content creators, publishers and advertisers alike.
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Click here to read about Jarrod Dicker in past Adweek editorial coverage.
In our virtual environment amidst the economic, social and political landscape of 2020, our humanity matters more than ever. The interpersonal connections that unite us as an advertising community will be what make or break our industry as we know it. Join Adweek Executive Editor Stephanie Paterik and Taboola CEO Adam Singolda in this fireside chat to discuss how they've seen the ad community persevere and thrive, which companies and campaigns have inspired them, and what new innovations and trends they predict will last well beyond 2021.
The events of 2020 have made the conversation around brand safety more nuanced than ever before. When asked about this umbrella term, marketers, publishers, and their partners often have a different view of what brand safety means to their business. What all players do agree on is that there is work to be done to achieve the ideal balance of brand safety, suitability, and scale. Join us for a deep dive into the brand safety conversation as it stands today and predictions for where it’s headed.
In 2020, marketers had to take a more reactive role, quickly adapting to world events that shifted consumer behaviors. This panel brings together leading brands to reflect on what they learned from the past year, discuss their approach to Q4 and the holiday season, and share which new strategies from 2020 they’ll be taking with them into 2021 (is it here yet?).