2020 has emerged as a pivotal — and disruptive — year for all of us, but perhaps no generation is impacted as dramatically as today’s Gen Zs. The crisis has hit during their formative years, and they are being thrust into adulthood just as traditional lifestage milestones are being upended. What is going on right now in the minds of Gen Z and what will this mean for their, and our, collective future?
Join ENGINE, Snap, Ernst & Young, Made By Us and Adweek on Thursday, October 22, as ENGINE shares recent findings from their Cassandra Report®, which has examined youth through the lens of today to provide an understanding of the new cultural trends that are emerging, which values are being amplified and what behavioral changes are likely to be sustained long-term. Throughout this session you will hear directly from Gen Z Trendsetters themselves about their current thoughts and feelings as well as hear from Snap, Ernst & Young, Made By Us on how their business strategies have evolved over the past year. You won’t want to miss it!