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Life Interrupted | Time Disrupted 2020
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October
 
24
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2019
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7:00 PM

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2:00 PM

Opening Credits & Welcome Coffee

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2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

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2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

Clear your calendar - It's going down! Quote Blocks kicks off on May 18th, and you're invited to take part in the festivities. Join us for a day of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

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DAY ONE

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October 22, 2020


2020 has emerged as a pivotal — and disruptive — year for all of us, but perhaps no generation is impacted as dramatically as today’s Gen Zs. The crisis has hit during their formative years, and they are being thrust into adulthood just as traditional lifestage milestones are being upended. What is going on right now in the minds of Gen Z and what will this mean for their, and our, collective future? 

 

Join ENGINE, Snap, Ernst & Young, Made By Us and Adweek on Thursday, October 22, as ENGINE shares recent findings from their Cassandra Report®, which has examined youth through the lens of today to provide an understanding of the new cultural trends that are emerging, which values are being amplified and what behavioral changes are likely to be sustained long-term. Throughout this session you will hear directly from Gen Z Trendsetters themselves about their current thoughts and feelings as well as hear from Snap, Ernst & Young, Made By Us on how their business strategies have evolved over the past year. You won’t want to miss it!

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Featured thought leaders.

julia berk

Global Consumer Insights Lead

Caroline Klibanoff

Program Manager, Made By Us, National Museum of American History

Marcie Merriman

Managing Director, Americas Cultural Insights & Consumer Strategy Leader

Kathy Sheehan

Senior Vice President, Cassandra

Melanie Shreffler

Vice President, Cassandra

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Top Marketers. Three Verticals. Planning for the Future.

MONDAY, JULY 20

Financial Services


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TUESDAY, JULY 21

 Beauty and Personal Care

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WEDNESDAY, JULY 22

 Food and Beverage

 

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The agenda.

DESCRIPTION

12:00-12:05pm EST

Adweek Opening Remarks

Adweek Chief Brand Officer Danny Wright kicks-off Adweek at Home.

Danny Wright

Chief Brand Officer, Adweek

12:00-12:05pm ET

Adweek Opening Remarks

Welcoming remarks and a look ahead at the upcoming program.


Danny Wright

Chief Brand Officer, Adweek



12:05-12:30PM ET

Life Interrupted: Cassandra Report® Findings

ENGINE shares insights from their Gen Z Trendsetters to talk more intimately on cultural trends to understand and behavioral changes that are here to stay.

Kathy Sheehan

Senior Vice President, Cassandra

12:30-12:55pm ET

Snap, Ernst & Young, Made By Us in Conversation

ENGINE, Snap, Ernst & Young, Made By Us and Adweek sit down to reveal the most fundamental changes they have seen among Gen Z in the market over the past year and how they have altered their strategies.

Julia Berk

Global Consumer Insights Lead,
Snap, Inc.

Caroline Klibanoff

Program Manager, Made By Us, National Museum of American History

Marcie Merriman

Managing Director, Americas Cultural Insights & Consumer Strategy Leader, Ernst & Young

Melanie Shreffler

Vice President, Cassandra

12:55-1:10pm ET

Q&A

Join Snap, Ernst & Young, Made By Us for Q&A session.

Julia Berk

Global Consumer Insights Lead,
Snap, Inc.

Caroline Klibanoff

Program Manager, Made By Us, National Museum of American History

Marcie Merriman

Managing Director, Americas Cultural Insights & Consumer Strategy Leader, Ernst & Young

Kathy Sheehan

Senior Vice President, Cassandra

1:10-1:15PM ET

Adweek Closing Remarks

Final notes and thank you for joining us.


Danny Wright

Chief Brand Officer, Adweek

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Why attend?

Over 80% of attendees would recommend
NexTech to a colleague.

First off, I was surprised that NexTech 2019 was the inaugural conference ... I came out of the conference with a better understanding of the industry that I can apply in my current role. I also was able to network with potential business partners that can help with some of our business problems.

Global Digital Analytics and Optimization Strategy, Hyatt

Adweek NexTech provided top-notch speakers, and relevant and timely content in a cozy, friendly and warm environment. I learned a lot, was exposed to great companies and made really good connections. I definitely recommend attending for marketers who want to be at the forefront of the industry.

Director of Marketing, Moneytree

Overall, I thought it was a fantastic event and kudos to your team at Adweek not only for attracting such an all-star caliber roster of speakers, but also being so thoughtful and cognizant of stitching together a narrative for the conference over the 2 days.

Vice President, Business Development, IBM

Adweek NexTech is an interesting alternative to the existing conferences in market—exciting to see such a large and well-known publication embracing the technology aspect!

Head of Programmatic Advertising, Flipboard

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Don't miss out on this special Adweek Spotlight series.

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About Jarrod Dicker

Jarrod Dicker is an entrepreneurial technology and media executive at the Washington Post. He is formerly the CEO of Po.et. Po.et is the platform for a new decentralized media economy on the blockchain. At its base, it is a shared, immutable, decentralized ledger for registering, licensing and attributing metadata about content creators’ portfolios of works. On top of this foundation, it is marketplaces and decentralized applications that use token-based reputation systems and the power of the network effect to crowdsource truth and attribution and reclaim value for content creators, publishers and advertisers alike.

 

Featured Sessions 

Publishers Panel (Monday, July 27 at 2:45pm ET)


Follow Jarrod on Social

Twitter | LinkedIn


Click here to read  about Jarrod Dicker in past Adweek editorial coverage.

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

Executive Fireside: Challenges, Changes, and Trends

Thursday, October 8 | 12:05-12:25pm ET

In our virtual environment amidst the economic, social and political landscape of 2020, our humanity matters more than ever. The interpersonal connections that unite us as an advertising community will be what make or break our industry as we know it. Join Adweek Executive Editor Stephanie Paterik and Taboola CEO Adam Singolda in this fireside chat to discuss how they've seen the ad community persevere and thrive, which companies and campaigns have inspired them, and what new innovations and trends they predict will last well beyond 2021.

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

Striking A Brand Safety Balance

Thursday, October 8 | 12:30-12:55pm ET

The events of 2020 have made the conversation around brand safety more nuanced than ever before. When asked about this umbrella term, marketers, publishers, and their partners often have a different view of what brand safety means to their business. What all players do agree on is that there is work to be done to achieve the ideal balance of brand safety, suitability, and scale. Join us for a deep dive into the brand safety conversation as it stands today and predictions for where it’s headed.

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

Is It 2021 Yet?

Thursday, October 8 | 1:00-1:25pm ET

In 2020, marketers had to take a more reactive role, quickly adapting to world events that shifted consumer behaviors. This panel brings together leading brands to reflect on what they learned from the past year, discuss their approach to Q4 and the holiday season, and share which new strategies from 2020 they’ll be taking with them into 2021 (is it here yet?).

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

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