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2:00 PM

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2:00 PM

Opening Credits & Welcome Coffee

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Opening Credits & Welcome Coffee

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Clear your calendar - It's going down! Quote Blocks kicks off on May 18th, and you're invited to take part in the festivities. Join us for a day of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

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Mrs Robinson
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2:00 PM

Opening Credits & Welcome Coffee

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2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

Mrs Robinson
Wishes you a wonderful day
Mrs Robinson
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Mrs Robinson
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Mrs Robinson
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Mrs Robinson
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Mrs Robinson
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2:00 PM

Opening Credits & Welcome Coffee

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2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

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About
Agenda
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On-Demand

LIVE VIRTUAL SUMMIT

SEPTEMBER 24, 2020

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With mobile gaming set to hit a whopping $174 billion by 2021, per Newzoo, and with its core Gen Z gamers, the most racially and ethnically diverse generation ever, there’s never been a better time to take a hard look at your messaging. Hear from gaming experts and marketing pros on how to up your game with their growing Gen Z audience.

Featured thought leaders.

Nick Allen

Senior Vice President, Partnerships and Operations

Matt Barash

Senior Vice President, Strategy and Business Development

Chris Hewish

President


M. Chad De Luca

Director


KAT MCCOWN

Vice President of Professional Services

Matt Rutledge

Director of Mobile Gaming


Cathy Saidiner

Head of Global Channel Publishing


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The agenda.

TUESDAY, AUGUST 25, 2020

Mobile Gaming

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12:00-12:05pm EST

Adweek Opening Remarks

Adweek Chief Brand Officer Danny Wright kicks-off Adweek at Home.

Danny Wright

Chief Brand Officer, Adweek

12:00-12:05pm

Adweek Opening Remarks

Welcoming remarks and a look ahead at the upcoming program.


Matt Steinmetz

Vice President, Event Partnerships, Adweek

12:05-12:25pm

Cultivating a Robust Ecosystem for Players

Riot Games’ Cathy Saidiner joins Adweek’s Ryan Barwick to discuss how mobile helps keep a passionate player base connected to  ...read more>> >>

Cathy Saidiner

Head of Global Channel Publishing, Riot Games

12:25-12:45pm

The Art, and NOT Science of Mobile Game Marketing

Join AdColony's Matt Barash to discuss the latest changes to the latest hot channel in marketing: mobile games. Off the heels of  ...read more>> >>

Matt Barash

Senior Vice President, Strategy and Business Development, AdColony


12:50-1:10pm

Monetizing Influential Gaming Communities: Influencer Marketing in Gaming

Join CreatorIQ for a panel discussion with Twitch, Loaded, and Xsolla about trends & best practices for monetizing influential gaming  ...read more>> >>

Kat McCown

Vice President Of Professional Services, CreatorIQ

M. Chad De Luca

Director, Twitch Properties


Nick Allen

Senior Vice President, Partnerships and Operations at Loaded / Popdog

Chris Hewish

President, Xsolla








1:15-1:35pm

Mobile Esports: The Next Frontier for Competitive Gaming

 Accounting for nearly 50 percent of the global games market, mobile gaming is becoming an increasingly important sector of ...read more >> >>

Matt Rutledge

Director of Mobile Gaming, Complexity Gaming

1:35-1:40pm

Adweek Closing Remarks

 Thank you for joining us!


Matt Steinmetz

Vice President, Event Partnerships, Adweek

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TUESDAY, AUGUST 25, 2020 | 2 - 4PM EST

PART 2 - eSports

With esports set to hit a whopping $1.6 billion by 2021, and with its core Gen Z gamers the most racially and ethnically diverse generation ever, there’s never been a better time to take a hard look at your messaging. Hear from marketing leaders with winning campaigns who share best practices.

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12:00-12:05pm EST

Adweek Opening Remarks

Adweek Chief Brand Officer Danny Wright kicks-off Adweek at Home.

Danny Wright

Chief Brand Officer, Adweek

2:00-2:05pm

Adweek Opening Remarks

Welcoming remarks and a look ahead at the upcoming program.


Danny Wright

Chief Brand Officer, Adweek

2:05-2:25pm

Session details to be announced

Details to be announced.



2:25-2:45pm

Session details to be announced

Details to be announced.



2:50-3:10pm

Session details to be announced

Details to be announced.




3:15-3:35pm

Session details to be announced

Details to be announced.




3:40-3:45pm

Adweek Closing Remarks

 Thank you for joining us!


Danny Wright

Chief Brand Officer, Adweek

2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

WEDNESDAY, AUGUST 19, 2020 | 2-4PM EST

Part Two

Hear from leading marketers in the advertising industry, featuring companies such as Facebook, 84.51 and more.

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12:00-12:05pm EST

Adweek Opening Remarks

Adweek Chief Brand Officer Danny Wright kicks-off Adweek at Home.

Danny Wright

Chief Brand Officer, Adweek

2:00-2:05Pm

Adweek Opening Remarks

Welcoming remarks and a look ahead at the upcoming program.


Danny Wright

Chief Brand Officer, Adweek

2:05-2:25Pm

Opening Keynote

Details to be announced.



2:25-2:45Pm

Partner Session

Details to be announced.


2:50-3:10pm

Partner Session

Details to be announced.


3:15-3:35pm

Closing Fireside

Details to be announced.




3:35-3:40pm

Adweek Closing Remarks

 Thank you for joining us!


Danny Wright

Chief Brand Officer, Adweek

2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

Why attend?

Over 80% of attendees would recommend
NexTech to a colleague.

First off, I was surprised that NexTech 2019 was the inaugural conference ... I came out of the conference with a better understanding of the industry that I can apply in my current role. I also was able to network with potential business partners that can help with some of our business problems.

Global Digital Analytics and Optimization Strategy, Hyatt

Adweek NexTech provided top-notch speakers, and relevant and timely content in a cozy, friendly and warm environment. I learned a lot, was exposed to great companies and made really good connections. I definitely recommend attending for marketers who want to be at the forefront of the industry.

Director of Marketing, Moneytree

Overall, I thought it was a fantastic event and kudos to your team at Adweek not only for attracting such an all-star caliber roster of speakers, but also being so thoughtful and cognizant of stitching together a narrative for the conference over the 2 days.

Vice President, Business Development, IBM

Adweek NexTech is an interesting alternative to the existing conferences in market—exciting to see such a large and well-known publication embracing the technology aspect!

Head of Programmatic Advertising, Flipboard

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About Jarrod Dicker

Jarrod Dicker is an entrepreneurial technology and media executive at the Washington Post. He is formerly the CEO of Po.et. Po.et is the platform for a new decentralized media economy on the blockchain. At its base, it is a shared, immutable, decentralized ledger for registering, licensing and attributing metadata about content creators’ portfolios of works. On top of this foundation, it is marketplaces and decentralized applications that use token-based reputation systems and the power of the network effect to crowdsource truth and attribution and reclaim value for content creators, publishers and advertisers alike.

 

Featured Sessions 

Publishers Panel (Monday, July 27 at 2:45pm ET)


Follow Jarrod on Social

Twitter | LinkedIn


Click here to read  about Jarrod Dicker in past Adweek editorial coverage.

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

Monetizing Influential Gaming Communities: Influencer Marketing in Gaming

Thursday, September 24 | 12:50-1:10pm ET

Join Adweek and CreatorIQ for a panel discussion with Twitch, Loaded, and Xsolla about trends & best practices for monetizing influential gaming communities.


Attend this session to learn about:


1. Strategies & best practices
2. Future trends & predictions
3. Technologies & integrations
4. Monetization measurement

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

Mobile Esports: The Next Frontier for Competitive Gaming

Thursday, September 24 | 1:15-1:35pm ET

Accounting for nearly 50 percent of the global games market, mobile gaming is becoming an increasingly important sector of the esports industry. Advancements in technology are not only making phones and tablets sufficient competitive gaming devices, they are also making competition more accessible than ever before, expanding the esports footprint in key regions where access to powerful PCs and high-speed internet is limited.


In this keynote, Matt “MobileMatt” Rutledge, Director of Mobile Gaming at Complexity Gaming, will explore the opportunities and innovations which make mobile esports the next frontier for competitive gaming. The conversation will touch on brand opportunities in mobile esports, the key strengths of mobile as a gaming platform, the impact of COVID-19 on this area of the industry, and what role mobile gaming will play in the future.

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

Cultivating a Robust Ecosystem for Players

Thursday, September 24 | 12:05-12:25pm ET

Riot Games’ Cathy Saidiner joins Adweek’s Ryan Barwick to discuss how mobile helps keep a passionate player base connected to each other and to Riot. Mobile is an equalizer for how Riot reaches a global audience, and has become a cornerstone platform to its broader ecosystem. Learn how and why Riot developed a mobile strategy after 10 years of focusing on PCs.

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

The Art, and NOT Science of mobile game marketing

Thursday, September 24 | 12:25-12:45pm ET

Join AdColony's Matt Barash to discuss the important facts around the latest hot channel in marketing: mobile games. Off the heels of massive growth during COVID lockdowns, many brands finally turned to the wide audience mobile games provide. Barash and Adweek editor [name] will discuss who's playing, what they're playing, and how brands can access these audiences more effectively than ever.

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

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