With mobile gaming set to hit a whopping $174 billion by 2021, per Newzoo, and with its core Gen Z gamers, the most racially and ethnically diverse generation ever, there’s never been a better time to take a hard look at your messaging. Hear from gaming experts and marketing pros on how to up your game with their growing Gen Z audience.
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Jarrod Dicker is an entrepreneurial technology and media executive at the Washington Post. He is formerly the CEO of Po.et. Po.et is the platform for a new decentralized media economy on the blockchain. At its base, it is a shared, immutable, decentralized ledger for registering, licensing and attributing metadata about content creators’ portfolios of works. On top of this foundation, it is marketplaces and decentralized applications that use token-based reputation systems and the power of the network effect to crowdsource truth and attribution and reclaim value for content creators, publishers and advertisers alike.
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Join Adweek and CreatorIQ for a panel discussion with Twitch, Loaded, and Xsolla about trends & best practices for monetizing influential gaming communities.
Attend this session to learn about:
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4. Monetization measurement
Accounting for nearly 50 percent of the global games market, mobile gaming is becoming an increasingly important sector of the esports industry. Advancements in technology are not only making phones and tablets sufficient competitive gaming devices, they are also making competition more accessible than ever before, expanding the esports footprint in key regions where access to powerful PCs and high-speed internet is limited.
In this keynote, Matt “MobileMatt” Rutledge, Director of Mobile Gaming at Complexity Gaming, will explore the opportunities and innovations which make mobile esports the next frontier for competitive gaming. The conversation will touch on brand opportunities in mobile esports, the key strengths of mobile as a gaming platform, the impact of COVID-19 on this area of the industry, and what role mobile gaming will play in the future.
Riot Games’ Cathy Saidiner joins Adweek’s Ryan Barwick to discuss how mobile helps keep a passionate player base connected to each other and to Riot. Mobile is an equalizer for how Riot reaches a global audience, and has become a cornerstone platform to its broader ecosystem. Learn how and why Riot developed a mobile strategy after 10 years of focusing on PCs.
Join AdColony's Matt Barash to discuss the important facts around the latest hot channel in marketing: mobile games. Off the heels of massive growth during COVID lockdowns, many brands finally turned to the wide audience mobile games provide. Barash and Adweek editor [name] will discuss who's playing, what they're playing, and how brands can access these audiences more effectively than ever.