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October
 
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2019
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7:00 PM

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Live Virtual Summit | January 26-28, 2021

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2020 was a year rife with unexpected challenges and new opportunities, during which the only constant was change at an accelerated pace. So far, 2021 shows no promise of slowing down. Join Adweek to hear from top marketing, media and tech executives, forecasters and thought leaders on emerging platforms, tools and monetization strategies that will super-charge growth and revenue in uncertain times.

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Featured thought leaders.

tj abrams

Chief Marketing Officer

Sheri Bachstein

Vice President, Global Head

marcy campbell

Vice President and General Manager, North America, Australia Sales and Global Sales Operations

Josh Cole

Chief Marketing Officer

Brad Hiranaga

Chief Brand Officer, North America

Doug Jensen

Senior Vice President, Consumer Marketing Analytics and Innovation Insights

Terence Kawaja

Chief Executive Officer and Founder

ariel kelman

Executive Vice President and Chief Marketing Officer

Philippe Krakowsky

Chief Executive Officer

Ann Lewnes

Chief Marketing Officer and Executive Vice President, Corporate Strategy and Development

Greg lyons

Chief Marketing Officer

Tim mapes

Senior Vice President, Chief Marketing and Communications Officer

Ericka Podesta McCoy

Chief Marketing Officer

Kirk mcdonald

Chief Executive Officer, North America

Keith Mcleod

Vice President, Marketing Operations

Maher nasser

Director of the Outreach Division, Department of Global Communications,
United Nations

Joanna o'connell

Vice President, Principal Analyst

Roberto ortiz

Co-founder and Chief Executive Officer

Janine Pelosi

Chief Marketing Officer

Chris perry

Chief Innovation Officer

Thomas ranese

Global Vice President, Marketing

Lisa Joy Rosner

Senior Vice President, Brand and Digital Marketing

Douglas rushkoff

Media Theorist and Best-selling Author

Jamie Seltzer

Global Managing Director of MarTech and Data Strategy

Sally Susman

Executive Vice President and Chief Corporate Affairs Officer

Alicia tillman

Global Chief Marketing Officer

Rishad Tobaccowala

Author, Advisor, Speaker, Educator

Jill Wiltfong

Chief Marketing Officer

derek wise

Chief Product Officer

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Agenda at a Glance


Adweek Opening Remarks

11:00-11:10am ET

Main Stage Sessions

11:10-2:20pm ET

Adweek Closing Remarks

2:20-2:30pm ET

Masterclasses

2:30-4:30pm ET

JAN. 26 | 11:00-3:00 PM ET

The View From Above

Marketing, media and tech C-suite executives and visionaries share their thoughts on the road ahead, and what they see as priorities for getting through another year of uncertainty.

11:00-11:10am ET

Opening Remarks

Adweek welcoming remarks.

More information →

11:10-11:30am ET

Why the Convergence of Adtech and Martech Matters

2020 has shown us that marketing leaders must quickly adapt their marketing strategies to build and nurture lasting customer relationships. Learn more about why integrated Adtech and Martech stacks matter more than ever, how marketers can bridge the gap from the unknown to fully understand their customers and serve them best at any given moment.

More information→

11:35-11:45am ET

Adweek Editor Previews

Get the inside scoop from Adweek’s award-winning editorial team. Editors and writers will reveal the most game-changing trends of 2020 and offer predictions on what’s in store this year.

More information →

11:45-12:05pm ET

The Great

Re-Invention

Rishad Tobaccowala, author, advisor and former Chief Growth Officer at Publicis, shares the key trends driving the next 1000 days and what individuals and businesses can do to thrive in the era of "The Great Re-Invention.”

More information →

12:10-12:20pm ET

Adweek Editor Previews

Get the inside scoop from Adweek’s award-winning editorial team. Editors and writers will reveal the most game-changing trends of 2020 and offer predictions on what’s in store this year.

More information →

12:20-1:05pm ET

Oracle

Session details to be announced.

 More information→

1:05-1:25pm ET

The Collaboration Playbooks: General Mills

Adweek’s Collaboration Teams, featuring over 100 of the industry’s top CMOs, will share their winning plays for the 2021 marketer in light of the elevated role of marketing and the wide array of responsibilities that comes with it to drive credibility across the C-Suite and authentic connectivity with consumers.

More information →

1:25-1:45pm ET

The Future is Sustainable

Sustainability has grown to be more than just a buzzword for businesses and global institutions. Hear from Maher Nasser, Director of Outreach Division, Department of Global Communications of the United Nations, on how companies can further develop goals toward sustainable future.

More information →

1:45-2:05pm ET

The Collaboration Playbooks: PepsiCo

Adweek’s Collaboration Teams, featuring over 100 of the industry’s top CMOs, will share their winning plays for the 2021 marketer in light of the elevated role of marketing and the wide array of responsibilities that comes with it to drive credibility across the C-Suite and authentic connectivity with consumers.

More information →