Jarrod Dicker is an entrepreneurial technology and media executive at the Washington Post. He is formerly the CEO of Po.et. Po.et is the platform for a new decentralized media economy on the blockchain. At its base, it is a shared, immutable, decentralized ledger for registering, licensing and attributing metadata about content creators’ portfolios of works. On top of this foundation, it is marketplaces and decentralized applications that use token-based reputation systems and the power of the network effect to crowdsource truth and attribution and reclaim value for content creators, publishers and advertisers alike.

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Publishers Panel (Monday, July 27 at 2:45pm ET)

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^{Click here to read  about Jarrod Dicker in past Adweek editorial coverage.}

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

Consumers are constantly questioning the values and actions of brands they support amidst an environment where every social issue is at its fever pitch. It’s clear: it is necessary for brands to take a purpose-driven approach to storytelling in order to speak directly with customers. 

In this chat with Adweek Managing Editor Chris Ariens, Michal Shapira, svp of news content partnerships at WarnerMedia and head of Courageous Studios, will share how brands can reach intended audiences with stories their consumers care about while demystifying the notion that purpose is only for certain types of advertisers. 

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

Gap’s new global head of Marketing, Mary Alderete, will discuss her first major campaign for the brand, STAND UNITED – a call for unity and an expression of Gap's modern American optimism. Gap takes inspiration from its founding year, 1969 – another defining moment for change – igniting action through civic engagement by promoting voter registration, offering a collection of product with purpose, and hosting a series of inspiring virtual conversations on National Voter Registration Day. Mary will share how Gap is upholding its values by being a force for good while standing united, bridging the gap by bringing people together in this new virtual world.

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

Shelley Diamond, CMO of UNICEF USA, will talk about the importance of consistent, purposeful marketing even during challenging times, and the need to tell your brand story while remaining flexible with current events. 

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.