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Jarrod Dicker is an entrepreneurial technology and media executive at the Washington Post. He is formerly the CEO of Po.et. Po.et is the platform for a new decentralized media economy on the blockchain. At its base, it is a shared, immutable, decentralized ledger for registering, licensing and attributing metadata about content creators’ portfolios of works. On top of this foundation, it is marketplaces and decentralized applications that use token-based reputation systems and the power of the network effect to crowdsource truth and attribution and reclaim value for content creators, publishers and advertisers alike.
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Consumers are constantly questioning the values and actions of brands they support amidst an environment where every social issue is at its fever pitch. It’s clear: it is necessary for brands to take a purpose-driven approach to storytelling in order to speak directly with customers.
In this chat with Adweek Managing Editor Chris Ariens, Michal Shapira, svp of news content partnerships at WarnerMedia and head of Courageous Studios, will share how brands can reach intended audiences with stories their consumers care about while demystifying the notion that purpose is only for certain types of advertisers.
Gap’s new global head of Marketing, Mary Alderete, will discuss her first major campaign for the brand, STAND UNITED – a call for unity and an expression of Gap's modern American optimism. Gap takes inspiration from its founding year, 1969 – another defining moment for change – igniting action through civic engagement by promoting voter registration, offering a collection of product with purpose, and hosting a series of inspiring virtual conversations on National Voter Registration Day. Mary will share how Gap is upholding its values by being a force for good while standing united, bridging the gap by bringing people together in this new virtual world.