Purpose Driven Marketing 2020
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October
 
24
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2019
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7:00 PM

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David Doe

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2:00 PM

Opening Credits & Welcome Coffee

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2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

Mrs Robinson
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2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

Mrs Robinson
Wishes you a wonderful day

Clear your calendar - It's going down! Quote Blocks kicks off on May 18th, and you're invited to take part in the festivities. Join us for a day of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

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Mrs Robinson
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Mrs Robinson
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Mrs Robinson
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Mrs Robinson
Wishes you a wonderful day

2:00 PM

Opening Credits & Welcome Coffee

Learn more
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2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

Mrs Robinson
Wishes you a wonderful day
Mrs Robinson
Wishes you a wonderful day
Mrs Robinson
Wishes you a wonderful day
Mrs Robinson
Wishes you a wonderful day
Mrs Robinson
Wishes you a wonderful day
Mrs Robinson
Wishes you a wonderful day

2:00 PM

Opening Credits & Welcome Coffee

Learn more
Text goes here
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2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

Mrs Robinson
Wishes you a wonderful day
Mrs Robinson
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Mrs Robinson
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About
Agenda
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On-Demand
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With the state of the world upending the year’s best-laid marketing plans, now is the time to determine if the baked-in brand purpose strategy remains authentic and impactful. Hear from top marketers who share insights on how to navigate these uncertain times.

Featured thought leaders.

Mary Alderete

Chief Marketing Officer


Michal Shapira

Senior Vice President, News Content Partnerships, WarnerMedia Ad Sales and Head of Courageous Studios

Shelley Diamond

Chief Marketing Officer


The agenda.

TUESDAY, AUGUST 25, 2020

Mobile Gaming

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12:00-12:05pm EST

Adweek Opening Remarks

Adweek Chief Brand Officer Danny Wright kicks-off Adweek at Home.

Danny Wright

Chief Brand Officer, Adweek

12:00-12:05pm

Adweek Opening Remarks

Welcoming remarks and a look ahead at the upcoming program.


Danny Wright

Chief Brand Officer, Adweek

12:05-12:25pm

Telling UNICEF's Story in a Pandemic,

While Responding to a Pandemic

Shelley Diamond, CMO of UNICEF USA, will talk about the importance of consistent, purposeful marketing even during ...read more>>>

Shelley Diamond

Chief Marketing Officer, UNICEF USA

Richard Collings

Retail Reporter, Adweek

12:30-12:50pm

For All Intents and Purposes

Consumers are constantly questioning the values and actions of brands they support amidst an environment where every social ...read more>>

Michal Shapira

Senior Vice President, News Content Partnerships, WarnerMedia Ad Sales and Head of Courageous Studios, WarnerMedia

Chris Ariens

Managing Editor, Adweek

12:55-1:15pm

STAND UNITED with Gap

Gap’s new global head of Marketing, Mary Alderete, will discuss her first major campaign for the brand, STAND UNITED – a call ...read more>>

Mary Alderete

Chief Marketing Officer, Gap






Diana Pearl

Deputy Brands Editor, Adweek





1:15-1:20pm

Adweek Closing Remarks

 Thank you for joining us!


Danny Wright

Chief Brand Officer, Adweek

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TUESDAY, AUGUST 25, 2020 | 2 - 4PM EST

PART 2 - eSports

With esports set to hit a whopping $1.6 billion by 2021, and with its core Gen Z gamers the most racially and ethnically diverse generation ever, there’s never been a better time to take a hard look at your messaging. Hear from marketing leaders with winning campaigns who share best practices.

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12:00-12:05pm EST

Adweek Opening Remarks

Adweek Chief Brand Officer Danny Wright kicks-off Adweek at Home.

Danny Wright

Chief Brand Officer, Adweek

2:00-2:05pm

Adweek Opening Remarks

Welcoming remarks and a look ahead at the upcoming program.


Danny Wright

Chief Brand Officer, Adweek

2:05-2:25pm

Session details to be announced

Details to be announced.



2:25-2:45pm

Session details to be announced

Details to be announced.



2:50-3:10pm

Session details to be announced

Details to be announced.




3:15-3:35pm

Session details to be announced

Details to be announced.




3:40-3:45pm

Adweek Closing Remarks

 Thank you for joining us!


Danny Wright

Chief Brand Officer, Adweek

2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

WEDNESDAY, AUGUST 19, 2020 | 2-4PM EST

Part Two

Hear from leading marketers in the advertising industry, featuring companies such as Facebook, 84.51 and more.

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12:00-12:05pm EST

Adweek Opening Remarks

Adweek Chief Brand Officer Danny Wright kicks-off Adweek at Home.

Danny Wright

Chief Brand Officer, Adweek

2:00-2:05Pm

Adweek Opening Remarks

Welcoming remarks and a look ahead at the upcoming program.


Danny Wright

Chief Brand Officer, Adweek

2:05-2:25Pm

Opening Keynote

Details to be announced.



2:25-2:45Pm

Partner Session

Details to be announced.


2:50-3:10pm

Partner Session

Details to be announced.


3:15-3:35pm

Closing Fireside

Details to be announced.




3:35-3:40pm

Adweek Closing Remarks

 Thank you for joining us!


Danny Wright

Chief Brand Officer, Adweek

2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

Why attend?

Over 80% of attendees would recommend
NexTech to a colleague.

First off, I was surprised that NexTech 2019 was the inaugural conference ... I came out of the conference with a better understanding of the industry that I can apply in my current role. I also was able to network with potential business partners that can help with some of our business problems.

Global Digital Analytics and Optimization Strategy, Hyatt

Adweek NexTech provided top-notch speakers, and relevant and timely content in a cozy, friendly and warm environment. I learned a lot, was exposed to great companies and made really good connections. I definitely recommend attending for marketers who want to be at the forefront of the industry.

Director of Marketing, Moneytree

Overall, I thought it was a fantastic event and kudos to your team at Adweek not only for attracting such an all-star caliber roster of speakers, but also being so thoughtful and cognizant of stitching together a narrative for the conference over the 2 days.

Vice President, Business Development, IBM

Adweek NexTech is an interesting alternative to the existing conferences in market—exciting to see such a large and well-known publication embracing the technology aspect!

Head of Programmatic Advertising, Flipboard

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About Jarrod Dicker

Jarrod Dicker is an entrepreneurial technology and media executive at the Washington Post. He is formerly the CEO of Po.et. Po.et is the platform for a new decentralized media economy on the blockchain. At its base, it is a shared, immutable, decentralized ledger for registering, licensing and attributing metadata about content creators’ portfolios of works. On top of this foundation, it is marketplaces and decentralized applications that use token-based reputation systems and the power of the network effect to crowdsource truth and attribution and reclaim value for content creators, publishers and advertisers alike.

 

Featured Sessions 

Publishers Panel (Monday, July 27 at 2:45pm ET)


Follow Jarrod on Social

Twitter | LinkedIn


Click here to read  about Jarrod Dicker in past Adweek editorial coverage.

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

For All Intents and Purposes

Tuesday, September 29 | 12:30-12:55pm ET

Consumers are constantly questioning the values and actions of brands they support amidst an environment where every social issue is at its fever pitch. It’s clear: it is necessary for brands to take a purpose-driven approach to storytelling in order to speak directly with customers. 


In this chat with Adweek Managing Editor Chris Ariens, Michal Shapira, svp of news content partnerships at WarnerMedia and head of Courageous Studios, will share how brands can reach intended audiences with stories their consumers care about while demystifying the notion that purpose is only for certain types of advertisers. 

 

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

STAND UNITED with Gap

Tuesday, September 29 | 12:55-1:15pm ET

Gap’s new global head of Marketing, Mary Alderete, will discuss her first major campaign for the brand, STAND UNITED – a call for unity and an expression of Gap's modern American optimism. Gap takes inspiration from its founding year, 1969 – another defining moment for change – igniting action through civic engagement by promoting voter registration, offering a collection of product with purpose, and hosting a series of inspiring virtual conversations on National Voter Registration Day. Mary will share how Gap is upholding its values by being a force for good while standing united, bridging the gap by bringing people together in this new virtual world.

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

Telling UNICEF's Story in a Pandemic, While Responding to a Pandemic

Tuesday, September 29 | 12:05-12:25pm ET

Shelley Diamond, CMO of UNICEF USA, will talk about the importance of consistent, purposeful marketing even during challenging times, and the need to tell your brand story while remaining flexible with current events. 

 

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

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