Hear from retail experts on how the health and economic crisis is completely transforming the commercial landscape with the future of shopping and customer behavior expected to change in the post-Covid-19 world, retail analysts, brands, and leaders share insights on how to rethink the customer experience, including digital and in-store strategies.
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Jarrod Dicker is an entrepreneurial technology and media executive at the Washington Post. He is formerly the CEO of Po.et. Po.et is the platform for a new decentralized media economy on the blockchain. At its base, it is a shared, immutable, decentralized ledger for registering, licensing and attributing metadata about content creators’ portfolios of works. On top of this foundation, it is marketplaces and decentralized applications that use token-based reputation systems and the power of the network effect to crowdsource truth and attribution and reclaim value for content creators, publishers and advertisers alike.
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Click here to read about Jarrod Dicker in past Adweek editorial coverage.
Covid-19 has forever altered the customer journey. Brand marketers have re-evaluated their original strategies and narratives, accelerated ecommerce plans and ensured new marketing messages will continue build community. Join Adweek along with leading brand leaders on what the brand of tomorrow will look like.
Ulta Beauty is on a mission to change how the world sees beauty, ensuring all feel represented and creating an inclusive environment. Now more than ever, authentic and thoughtful approaches to diversity and inclusion are essential to building meaningful brand messages. Hear from Karla Davis, senior director of integrated marketing at Ulta Beauty, on how the retailer harnesses diversity and inclusion as a guiding principle in connecting with audiences through accessible products, relatable yet aspirational campaigns and genuine partnerships to build a beauty community where all are welcome.
During the pandemic, consumer behaviors changed dramatically. The question for businesses now is how will consumers react as their lives return to a greater sense of normalcy. Geoff Tanner, Chief Marketing and Commercial Officer, The J. M. Smucker Company, will join us to talk about how the organization approached the pandemic, the trends he is seeing in the market and how Smucker will address the new normal.