The Future of Shopping
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October
 
24
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2019
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2:00 PM

Opening Credits & Welcome Coffee

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2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

Mrs Robinson
Wishes you a wonderful day
Mrs Robinson
Wishes you a wonderful day
Mrs Robinson
Wishes you a wonderful day
Mrs Robinson
Wishes you a wonderful day
Mrs Robinson
Wishes you a wonderful day
Mrs Robinson
Wishes you a wonderful day
Mrs Robinson
Wishes you a wonderful day
Mrs Robinson
Wishes you a wonderful day
Mrs Robinson
Wishes you a wonderful day

2:00 PM

Opening Credits & Welcome Coffee

Learn more
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2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

About
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Live Virtual Event  |  July 1

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Hear from retail experts on how the health and economic crisis is completely transforming the commercial landscape with the future of shopping and customer behavior expected to change in the post-Covid-19 world, retail analysts, brands, and leaders share insights on how to rethink the customer experience, including digital and in-store strategies.

Featured thought leaders.

KARLA DAVIS

Senior Director of Integrated Marketing

JENNA FLATEMAN POSNER

Vice President, Digital

Leah Holzman Glass

Head of Global Merchant Marketing


CHRIS GUERRA 

Co-Chief Executive Officer

 

STEFANIE JAY

Vice President and General Manager

AJAY KAPOOR

Vice President of Global Marketing, Digital, DTC, CX, and CR

NICK LING

Chief Executive Officer


PAMELA NEFERKARA

Former Nike Vice President of Retail Brand Marketing

MIKE SHAPAKER

Chief Marketing Officer


GEOFF TANNER

Chief Marketing Officer


LINK WALLS

Vice President, Digital Marketing Strategy

STEVEN TRISTAN YOUNG

Chief Marketing Officer

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A look at the day's agenda.

WEDNESDAY, JULY 1

Part One  |  12:00 - 2:00pm EST

Presented by Blue Acorn iCi and Amazon Pay


In Part One, you'll hear from leading marketers from Helen of Troy, Pattern, Ulta Beauty, Snipes, and more.

 

Watch Now
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12:00-12:05pm EST

Adweek Opening Remarks

Adweek Chief Brand Officer Danny Wright kicks-off Adweek at Home.

Danny Wright

Chief Brand Officer, Adweek

12:00-12:05pm

Adweek Opening Remarks

Welcoming remarks and a look ahead at the upcoming program.


Ko Im

Community Editor, Adweek

12:05-12:25pm

The Brands of Tomorrow

Covid-19 has forever altered the customer journey. Brand marketers have re-evaluated their original strategies and narratives, accelerated... read more »

Ajay Kapoor

Vice President of Global Marketing, Digital, DTC, CX, and CR, Helen of Troy

Nick Ling

Chief Executive Officer, Pattern


Pamela Neferkara

Former Nike Vice President of Retail Brand Marketing

Diana Pearl

Deputy Brands Editor, Adweek

12:25-12:45pm

Strategies for Transforming the Customer Experience

Discuss the future of shopping in a post-pandemic world and the increased competition to acquire and retain customers...READ MORE >>>

Jenna Flateman Posner

Vice President Digital, Snipes

Chris Guerra

Co-Chief Executive Officer, Blue Acorn iCi

Robert Klara 

Senior Editor, Brands, Adweek

12:50-1:10pm

The Reinvention of Retail in the Connected World

Connected consumers are here, is your business ready for them? Join us for insights on how connectivity is changing the shopping habits...READ MORE >>>

Leah HolzmanGlass

Head of Global Merchant Marketing, Amazon Pay

Chris Ariens

Managing Editor and Director of Video, Adweek

1:15-1:35pm

Ulta Beauty in Conversation: Meaningful Brand Marketing

Ulta Beauty is on a mission to change how the world sees beauty, ensuring all feel represented and creating an inclusive environment...READ MORE >>>

Karla Davis

Senior Director, Integrated Marketing, Ulta Beauty

Heidi Palermo 

Director, Inside the Brand Community, Adweek

1:35-1:40pm

Adweek Closing Remarks

Closing remarks to Part 1.


Ko Im

Community Editor, Adweek

2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

WEDNESDAY, JULY 1

Part Two | 3:00 - 4:30pm EST

Presented by ChannelAdvisor and Walmart Media Group

 

In Part Two, you'll hear from leading marketers from J.M. Smucker Company, Poshmark and more.


Watch On-Demand
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12:00-12:05pm EST

Adweek Opening Remarks

Adweek Chief Brand Officer Danny Wright kicks-off Adweek at Home.

Danny Wright

Chief Brand Officer, Adweek

3:00-3:05pm

Adweek Opening Remarks

Welcoming remarks and a look ahead at the upcoming program.


Danny Wright

Chief Brand Officer, Adweek

3:05-3:25pm

The J. M. Smucker Company in Conversation: Navigating the Pandemic and Beyond

During the pandemic, consumer behaviors changed dramatically. The question for businesses now is how will consumers react...READ MORE >>>

Geoff Tanner

Chief Marketing and Commercial Officer, The J. M. Smucker Company

Paul Hiebert

CPG Reporter, Adweek

3:25-3:45pm

ChannelAdvisor

Why now more than ever before it is imperative to meet consumers where and how they want to shop. Join us for a discussion...READ MORE >>>

Mike Shapaker

Chief Marketing Officer, ChannelAdvisor

Link Walls

Vice President, Digital Marketing Strategy, ChannelAdvisor

Doug Zanger

Senior Editor, Agencies, Adweek

3:50-4:10pm

Navigating the Now and Preparing for the Future

 


Stefanie Jay

Vice President and General Manager, Walmart Media Group

Danny Wright

Chief Brand Officer, Adweek

4:15-4:35pm

Social Shopping

Innovation is at the heart of Poshmark—a digitally native brand capitalizing on the resale market. With over 60 million subscribers, Poshmark...READ MORE >>>

Steven Tristan Young

Chief Marketing Officer, Poshmark

Lisa Lacy

Senior Writer, Adweek

4:35-4:40pm

Adweek Closing Remarks

 Closing remarks of our first Summer Series.


Danny Wright 

Chief Brand Officer, Adweek

2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

Why attend?

Over 80% of attendees would recommend
NexTech to a colleague.

First off, I was surprised that NexTech 2019 was the inaugural conference ... I came out of the conference with a better understanding of the industry that I can apply in my current role. I also was able to network with potential business partners that can help with some of our business problems.

Global Digital Analytics and Optimization Strategy, Hyatt

Adweek NexTech provided top-notch speakers, and relevant and timely content in a cozy, friendly and warm environment. I learned a lot, was exposed to great companies and made really good connections. I definitely recommend attending for marketers who want to be at the forefront of the industry.

Director of Marketing, Moneytree

Overall, I thought it was a fantastic event and kudos to your team at Adweek not only for attracting such an all-star caliber roster of speakers, but also being so thoughtful and cognizant of stitching together a narrative for the conference over the 2 days.

Vice President, Business Development, IBM

Adweek NexTech is an interesting alternative to the existing conferences in market—exciting to see such a large and well-known publication embracing the technology aspect!

Head of Programmatic Advertising, Flipboard

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About Jarrod Dicker

Jarrod Dicker is an entrepreneurial technology and media executive at the Washington Post. He is formerly the CEO of Po.et. Po.et is the platform for a new decentralized media economy on the blockchain. At its base, it is a shared, immutable, decentralized ledger for registering, licensing and attributing metadata about content creators’ portfolios of works. On top of this foundation, it is marketplaces and decentralized applications that use token-based reputation systems and the power of the network effect to crowdsource truth and attribution and reclaim value for content creators, publishers and advertisers alike.

 

Featured Sessions 

Publishers Panel (Monday, July 27 at 2:45pm ET)


Follow Jarrod on Social

Twitter | LinkedIn


Click here to read  about Jarrod Dicker in past Adweek editorial coverage.

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

The Brands of Tomorrow

Wednesday, July 1 | 12:05-12:25pm ET

Covid-19 has forever altered the customer journey. Brand marketers have re-evaluated their original strategies and narratives, accelerated ecommerce plans and ensured new marketing messages will continue build community. Join Adweek along with leading brand leaders on what the brand of tomorrow will look like.

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

Strategies for Transforming the Customer Experience

Wednesday, July 1 | 12:25-12:45pm ET

Discuss the future of shopping in a post-pandemic world and the increased competition to acquire and retain customers. Many brands will need to reevaluate their customer experience and rely on data to enhance the end-to-end user journey, from online ads and content to the returns process.

 

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

The Reinvention of Retail in the Connected World

Wednesday, July 1 | 12:50-1:10pm ET

Connected consumers are here, is your business ready for them? Join us for insights on how connectivity is changing the shopping habits of a new generation of consumers and how you can plan for the future of retail. 

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

Ulta Beauty in Conversation: Meaningful Brand Marketing

Wednesday, July 1 | 1:15-1:35pm ET

Ulta Beauty is on a mission to change how the world sees beauty, ensuring all feel represented and creating an inclusive environment. Now more than ever, authentic and thoughtful approaches to diversity and inclusion are essential to building meaningful brand messages. Hear from Karla Davis, senior director of integrated marketing at Ulta Beauty, on how the retailer harnesses diversity and inclusion as a guiding principle in connecting with audiences through accessible products, relatable yet aspirational campaigns and genuine partnerships to build a beauty community where all are welcome.

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

The J. M. Smucker Company in Conversation: Navigating the Pandemic and Beyond

Wednesday, July 1 | 3:05-3:25pm ET

During the pandemic, consumer behaviors changed dramatically. The question for businesses now is how will consumers react as their lives return to a greater sense of normalcy. Geoff Tanner, Chief Marketing and Commercial Officer, The J. M. Smucker Company, will join us to talk about how the organization approached the pandemic, the trends he is seeing in the market and how Smucker will address the new normal.

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

ChannelAdvisor

Wednesday, July 1 | 3:25-3:45pm ET

Why now more than ever before it is imperative to meet consumers where and how they want to shop. Join us for a discussion of how leading brands and retailers are adapting and shaping their future.

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

Navigating the Now and Preparing for the Future

Wednesday, July 1 | 3:50-4:10pm ET

 Featuring 

Stefanie Jay, Vice President and General Manager, Walmart Media Group


Danny Wright, Chief Brand Officer, Adweek

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

Social Shopping

Wednesday, July 1 | 4:15-4:35pm ET

Innovation is at the heart of Poshmark - a digitally native brand capitalizing on the resale market. With over 60 million subscribers, Poshmark is a social commerce platform for next-gen retailers and consumers. Hear from Poshmark’s CMO Steven Tristan Young on how to win with the modern consumer.

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

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