Jarrod Dicker is an entrepreneurial technology and media executive at the Washington Post. He is formerly the CEO of Po.et. Po.et is the platform for a new decentralized media economy on the blockchain. At its base, it is a shared, immutable, decentralized ledger for registering, licensing and attributing metadata about content creators’ portfolios of works. On top of this foundation, it is marketplaces and decentralized applications that use token-based reputation systems and the power of the network effect to crowdsource truth and attribution and reclaim value for content creators, publishers and advertisers alike.

^{Featured Sessions} 

Publishers Panel (Monday, July 27 at 2:45pm ET)

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^{Click here to read  about Jarrod Dicker in past Adweek editorial coverage.}

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

Covid-19 has forever altered the customer journey. Brand marketers have re-evaluated their original strategies and narratives, accelerated ecommerce plans and ensured new marketing messages will continue build community. Join Adweek along with leading brand leaders on what the brand of tomorrow will look like.

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

Discuss the future of shopping in a post-pandemic world and the increased competition to acquire and retain customers. Many brands will need to reevaluate their customer experience and rely on data to enhance the end-to-end user journey, from online ads and content to the returns process.

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

Connected consumers are here, is your business ready for them? Join us for insights on how connectivity is changing the shopping habits of a new generation of consumers and how you can plan for the future of retail. 

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

Ulta Beauty is on a mission to change how the world sees beauty, ensuring all feel represented and creating an inclusive environment. Now more than ever, authentic and thoughtful approaches to diversity and inclusion are essential to building meaningful brand messages. Hear from Karla Davis, senior director of integrated marketing at Ulta Beauty, on how the retailer harnesses diversity and inclusion as a guiding principle in connecting with audiences through accessible products, relatable yet aspirational campaigns and genuine partnerships to build a beauty community where all are welcome.

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

During the pandemic, consumer behaviors changed dramatically. The question for businesses now is how will consumers react as their lives return to a greater sense of normalcy. Geoff Tanner, Chief Marketing and Commercial Officer, The J. M. Smucker Company, will join us to talk about how the organization approached the pandemic, the trends he is seeing in the market and how Smucker will address the new normal.

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

Why now more than ever before it is imperative to meet consumers where and how they want to shop. Join us for a discussion of how leading brands and retailers are adapting and shaping their future.

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

 ^Featuring 

Stefanie Jay, Vice President and General Manager, Walmart Media Group

Danny Wright, Chief Brand Officer, Adweek

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

Innovation is at the heart of Poshmark - a digitally native brand capitalizing on the resale market. With over 60 million subscribers, Poshmark is a social commerce platform for next-gen retailers and consumers. Hear from Poshmark’s CMO Steven Tristan Young on how to win with the modern consumer.

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.