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David Doe

Designer - Redshoe

2:00 PM

Opening Credits & Welcome Coffee

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2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

Mrs Robinson
Wishes you a wonderful day

Clear your calendar - It's going down! Quote Blocks kicks off on May 18th, and you're invited to take part in the festivities. Join us for a day of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

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Mrs Robinson
Wishes you a wonderful day

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Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities.

About
Speakers
Agenda
Partner
On-Demand

AUGUST 27, 2020 | 12PM EST

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Join Adweek for a live discussion with Hispanic and Latino/Latina/Latinx leaders in marketing and advertising who will dive deep into the community's biggest challenges and opportunities in today's environment. Each leader will share their honest perspectives about hidden bias, overcoming false perceptions, leading under unique circumstances and actions we can all take to accelerate systemic change.

Featured thought leaders.

Rosi Ajjam

Vice President, General Manager Aramis, Designer Fragrances and Lab Series - NA

Susan Betts

Director, Brand Strategy and Management

Jesus M. GonzaleZ

President and Co-founder


Xavier Gutierrez

President and Chief Executive Officer

Ivan Heredia

Vice President, Brand Engagement and Revenue

Fernando Machado

Global Chief Marketing Officer


Heide Palermo

Senior Director Brand Community


Yvette Peña

Vice President, Multicultural Leadership

Andrea Perez

Global Vice President and General Manager, Jordan Brand

Claudia Romo Edelman

Founder

Fabiola Torres

Chief Marketing Officer, Senior Vice President, Energy

Maria Winans

Chief Marketing Officer, IBM Americas

Steven Wolfe Pereira

Chief Executive Officer and

Co-founder

Magda Yrizarry

Senior Vice President - Chief Diversity Officer, Employee Development, Experience and Diversity

The agenda.

THURSDAY, AUGUST 27 | 12PM ET

The Hispanic and Latin American Summit- A Virtual Event

Join Adweek for a live discussion with Hispanic and Latino/Latina/Latinx leaders in marketing and advertising who will dive deep into the community's biggest challenges and opportunities in today's environment. Each leader will share their honest perspectives about hidden bias, overcoming false perceptions, leading under unique circumstances and actions we can all take to accelerate systemic change.

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12:00-12:05pm

Adweek Opening Remarks

Welcoming remarks and a look ahead at the upcoming program.


Heide Palermo

Senior Director, Brand Community, Adweek

12:05-1:30pm

Panel Discussion and Audience Q&A

Details to be announced.



Why attend?

Over 80% of attendees would recommend
NexTech to a colleague.

First off, I was surprised that NexTech 2019 was the inaugural conference ... I came out of the conference with a better understanding of the industry that I can apply in my current role. I also was able to network with potential business partners that can help with some of our business problems.

Global Digital Analytics and Optimization Strategy, Hyatt

Adweek NexTech provided top-notch speakers, and relevant and timely content in a cozy, friendly and warm environment. I learned a lot, was exposed to great companies and made really good connections. I definitely recommend attending for marketers who want to be at the forefront of the industry.

Director of Marketing, Moneytree

Overall, I thought it was a fantastic event and kudos to your team at Adweek not only for attracting such an all-star caliber roster of speakers, but also being so thoughtful and cognizant of stitching together a narrative for the conference over the 2 days.

Vice President, Business Development, IBM

Adweek NexTech is an interesting alternative to the existing conferences in market—exciting to see such a large and well-known publication embracing the technology aspect!

Head of Programmatic Advertising, Flipboard

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Thank you to our partner.

View previous DEI event recaps.

Recognizing that diversity, inclusion, equality, and equity are fundamental growth drivers across all businesses, Adweek brings together cross-industry leaders and members of the Adweek DEI Council to dive deep into critical topics.

A live discussion with Black business leaders on how they are personally navigating today’s turbulent times, how they are leading their teams, and what actions they recommend everyone take to accelerate systemic change.


Adweek Pride Stars share how they are personally and professionally navigating these turbulent times, how LGBTQ advocacy and dialogue have pushed the industry's diversity, inclusion and equity movement forward and immediate actions each of us can take to accelerate systemic change.


Stay in the know.

Get your questions answered and sign up to receive updates on speakers, the agenda and more!

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About Jarrod Dicker

Jarrod Dicker is an entrepreneurial technology and media executive at the Washington Post. He is formerly the CEO of Po.et. Po.et is the platform for a new decentralized media economy on the blockchain. At its base, it is a shared, immutable, decentralized ledger for registering, licensing and attributing metadata about content creators’ portfolios of works. On top of this foundation, it is marketplaces and decentralized applications that use token-based reputation systems and the power of the network effect to crowdsource truth and attribution and reclaim value for content creators, publishers and advertisers alike.

 

Featured Sessions 

Publishers Panel (Monday, July 27 at 2:45pm ET)


Follow Jarrod on Social

Twitter | LinkedIn


Click here to read  about Jarrod Dicker in past Adweek editorial coverage.

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

Panel Discussion and Audience Q&A

Thursday, July 23 | 12:05-1:30PM ET

Join Adweek for an engaging discussion with Asian American business leaders who will shed light on how they are personally navigating today’s heightened discussions on race and stereotypes, how they are leading as allies, and ways we can all amplify marginalized talent and drive lasting change. 

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

Beauty and Personal Care Panel Discussion

Tuesday, July 21 | 12:05pm ET

During the second episode of Snapchat’s three-part series with Adweek we welcome leading marketers in the CPG space, specifically beauty and personal care. As the Covid-19 crisis continues to seriously impact storefronts’ bottom lines and a demand for inclusivity and body positivity, how are beauty and personal care brands supporting consumers’ asks and needs now, while planning for the future? Join this discussion to learn key insights.

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

Food and Beverage Panel Discussion

Wednesday, July 22 | 12:05pm ET

In the final episode of Snapchat’s three-part series with Adweek we welcome leading CPG marketers, specifically from the food and beverage categories. With brands’ legacies and values coming into question, learn how marketers are addressing current trends, customer engagement and planning for a future that looks different from anything we’d have previously predicted. Join this discussion to learn key insights.

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

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